Brand and service have gradually become the trump

2022-07-22
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In recent years, with the increase of production costs and the rational consumption concept of consumers, the competition in the door and window market has become increasingly fierce. In terms of channel construction, brand marketing planning and after-sales service, enterprises have encountered many choices and obstacles

in recent years, with the increase of production costs and the rational consumption concept of consumers, windows and doors www.yzymc CC market competition is becoming increasingly fierce. In terms of channel construction, brand marketing planning and after-sales service, enterprises have encountered many choices and obstacles. In the situation of diversified competition, brand and service have gradually become the "trump card" for door and window enterprises to win

with the development of door and window industry, all brands have higher and higher requirements for terminals. It is not surprising that the storefront has changed from the original hundred square meters to hundreds or even thousands of square meters today. It can be seen that the requirements for the strength of dealers are getting higher and higher. First tier brands have basically completed the initial establishment of brand channels in the past two years, but the number of people investing in this industry has also decreased in the situation of lower and lower profits of doors and windows in the past two years. Brands that are lagging behind in the industry face the first problem of establishing channels to develop. If they want to develop without channel resources, it will be impossible

when the profit model encounters a bottleneck, brand marketing needs to be planned

the development of the door and window industry depends on the free development of agents in the local area in the past few years. The brand manufacturers' marketing planning for the terminal is not rigorous and their support is not strong. With the increasingly fierce brand competition, the brand profit model is becoming more and more important. The profit model is mainly reflected in the brand marketing planning, cost accounting, cost control and service

door and window enterprise service system to be established

good customer service is the slogan that every brand is constantly shouting every day. However, without system and systematic maintenance of customer sentiment, all slogans are weak. Service in the industry is to think about what customers want and be anxious about what customers are anxious about. The drawback of doors and windows is that the cycle is long. To do a good job in the service of this industry, there is only "speed" to deal with customers' problems in the shortest time

the establishment of service system is to establish the whole customer chain from target customers - intended customers - prospective customers - transacted customers - using customers - old customers - loyal customers to serve customers at different stages in different ways, so that consumers are moved by every detail of the brand all the time. In the market competition state of increasing homogenization of door and window products, if you want to do a good brand, you can only win the market by maintaining a distinctive core competitive point

[details: youzhiya doors and windows]

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